Our Mission

Why We Exist

At Pickwell, our mission is simple but powerful: to empower consumers with the knowledge they need to make truly informed choices about the products they consume and feed to their families.

In a world where food and cosmetic products often contain hidden, harmful, or misleading ingredients, we believe transparency is not just important—it's essential for our health and wellbeing.

The Hidden Dangers

Many of us assume that the products we purchase are safe because they're on store shelves. Unfortunately, this isn't always the case. From highly processed baby foods to sugary drinks and hidden animal derivatives, the food industry often prioritizes profit over health.

Even products marketed as "healthy" or "natural" can contain excessive amounts of sugar, salt, preservatives, and artificial additives that may contribute to serious health issues over time.

Real Health Consequences

The consequences of consuming harmful or highly processed products are not theoretical—they're real and devastating. From childhood obesity to chronic diseases, what we consume directly impacts our health outcomes.

These stories are not isolated incidents. They represent a broader public health crisis driven by lack of transparency and consumer awareness about what's really in our food and personal care products.

Hidden Ingredients

Many consumers would be shocked to discover what's actually in their food. From unexpected animal derivatives to chemical additives with unpronounceable names, product labels can be deliberately confusing and misleading.

Whether for religious, ethical, health, or personal reasons, consumers deserve to know exactly what they're putting into and onto their bodies. Yet the current labeling system makes this unnecessarily difficult.

Our Solution

This is where Pickwell comes in. We've created a tool that cuts through the confusion and misinformation, giving you instant access to clear, understandable information about the products you use every day.

By simply scanning a barcode or taking a photo of a product's ingredients list, our app helps you:

• Identify potentially harmful ingredients
• Understand complex chemical names in simple terms
• Discover hidden animal derivatives
• Recognize excessive sugar, salt, and unhealthy additives
• Make informed choices aligned with your dietary needs and values

We believe that with the right information, consumers can drive positive change in the market, encouraging companies to produce healthier, more transparent products.

Join Our Movement

Our mission extends beyond just providing an app. We're building a movement for greater transparency and accountability in the food and cosmetic industries.

By using Pickwell, you're not just making better choices for yourself and your family—you're joining thousands of others who believe in the power of informed consumers to create meaningful change.

Together, we can push for stricter regulations, better labeling practices, and ultimately, healthier products for everyone. Because we believe that knowing what's in your products shouldn't be a luxury—it should be a right.