About Us
Our Mission
At Pickwell, we believe that everyone deserves to make informed choices about the products they consume. Our mission is to empower consumers with transparent, accessible information about food and cosmetic products, enabling healthier decisions and promoting a more conscious approach to nutrition.
We're committed to breaking down the barriers between complex nutritional information and everyday consumers, making it easy to understand what's in your food and cosmetic products and how it affects your health.
Our Story
Pickwell started in 2024 as a simple tool I created with my wife for our own use. We were frustrated by the lack of transparency in food and cosmetic labeling, and after struggling to decipher ingredient lists and nutritional information while doing grocery shopping, we built a basic app to make this process easier for ourselves.
What began as our personal grocery shopping companion quickly evolved into a comprehensive platform for analyzing food and cosmetic products. By combining cutting-edge technology with nutritional and ingredient information available on the internet, we've developed an app that can scan product barcodes and packaging to provide instant, easy-to-understand information about what's inside.
Today, Pickwell is made to help thousands and hoping millions of users make better food and cosmetic choices every day, whether they're managing specific dietary needs, avoiding allergens, or simply trying to eat healthier.
What We Do
Pickwell is a mobile application that allows users to:
- Scan product barcodes for instant nutritional information
- Capture and analyze ingredient lists and nutrition facts panels
- Understand complex ingredients in simple terms
- Identify potential allergens and dietary concerns
- Compare similar products to make better choices
- Track consumption patterns and set nutritional goals
Our advanced image recognition and data processing technologies work together to provide accurate, reliable information that helps you make informed decisions about the food and cosmetic products you consume.
Our Values
Transparency
We believe in complete honesty about what's in your food and cosmetic products and how our app works.
Accessibility
Nutritional information should be easy to understand for everyone, regardless of background.
Empowerment
We aim to give users the knowledge they need to take control of their health.
Innovation
We continuously improve our technology to provide the most accurate and helpful information.
Our Team
Pickwell is a small family-driven startup, created with passion and purpose:
- A dedicated developer building the technical foundation
- A multi-talented designer handling UX, support, and operations
- Our 19 month-old daughter who inspires us to create a healthier future
- Our four furry family members:
- Popoy the Chow Chow
- Pocchi the Beagle-Shitzu
- Sofie the Mixed Poodle
- Chloe the Chow Chow
As a family, we work together to make nutritional information more accessible and actionable for everyone, driven by our personal commitment to health and wellbeing.
Join Our Journey
We're just getting started on our mission to transform how people understand food and cosmetic products. Whether you're a user of our app, a potential partner, or someone interested in joining our team, we'd love to connect with you.
Have questions or want to learn more? Contact us or follow us on social media to stay updated on our latest developments.